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Young adults’ sought gratifications from, and perceptions of food advertising by, social media influencers: a qualitative approach
BACKGROUND: This study aims to explore young adults’ sought gratifications from social media influencers and whether they are exposed to food advertising by influencers. Further, it aims to understand how young individuals perceive food advertisements by social media influencers. METHODS: This quali...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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BioMed Central
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10521410/ https://www.ncbi.nlm.nih.gov/pubmed/37752524 http://dx.doi.org/10.1186/s41043-023-00449-4 |