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Consumers’ purchase decision in the context of western imported food products: Empirical evidence from Pakistan
It is essential to identify consumer purchase behavior to establish and implement effective marketing strategies by Western food chains in Pakistan. By identifying motives, firms can offer extra-value products to their current and potential clients. Thus, this study seeks to understand what drives P...
Autores principales: | , , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10522991/ https://www.ncbi.nlm.nih.gov/pubmed/37771538 http://dx.doi.org/10.1016/j.heliyon.2023.e20358 |