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Consumers’ purchase decision in the context of western imported food products: Empirical evidence from Pakistan

It is essential to identify consumer purchase behavior to establish and implement effective marketing strategies by Western food chains in Pakistan. By identifying motives, firms can offer extra-value products to their current and potential clients. Thus, this study seeks to understand what drives P...

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Detalles Bibliográficos
Autores principales:	Bukhari, Faheem, Hussain, Saima, Ahmed, Rizwan Raheem, Mubasher, Khurram Ali, Naseem, Meer Rujaib, Rizwanullah, Muhammad, Nasir, Fouzia, Ahmed, Faiz
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier 2023
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10522991/ https://www.ncbi.nlm.nih.gov/pubmed/37771538 http://dx.doi.org/10.1016/j.heliyon.2023.e20358

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