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New internationalization paths of Chinese brands: A configurational study
Although several new international brands in the information technology services industry have emerged in China, most previous research on the paths of internationalization taken by Chinese brands has focused on the manufacturing industry. Further exploration of the diversity and novel characteristi...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10540969/ https://www.ncbi.nlm.nih.gov/pubmed/37773970 http://dx.doi.org/10.1371/journal.pone.0292253 |