Investigating the dynamic mechanism of user willingness to actively publish travel-related Electronic Word-of-Mouth (eWOM) on tourism platforms

This study aims to uncover the dynamic mechanism of users’ willingness to actively publish Electronic word-of-Mouth (eWOM) on tourism platform. For this, a model with system dynamics and structural equation methods were constructed and validated. It was found that perceived usefulness, utilizing att...

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Detalles Bibliográficos
Autores principales: Li, Silian, Liu, Fufan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10547205/
https://www.ncbi.nlm.nih.gov/pubmed/37788290
http://dx.doi.org/10.1371/journal.pone.0285773