How do US corporations communicate interculturally with their Chinese stakeholders: Analysis of GM Company’s social media posts from the cultural value perspective

Social Media is an important means of communication with audiences around the world. The purpose of this study was to explore whether GM—a famous US auto company adapts its US Cultural values to suit the prevalent cultural values of its Chinese stakeholders on Chinese social media. Content analysis...

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Detalles Bibliográficos
Autores principales: Xu, Jin, Duan, Ruijun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10553795/
https://www.ncbi.nlm.nih.gov/pubmed/37797064
http://dx.doi.org/10.1371/journal.pone.0292552

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10553795/
https://www.ncbi.nlm.nih.gov/pubmed/37797064
http://dx.doi.org/10.1371/journal.pone.0292552

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