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How do US corporations communicate interculturally with their Chinese stakeholders: Analysis of GM Company’s social media posts from the cultural value perspective
Social Media is an important means of communication with audiences around the world. The purpose of this study was to explore whether GM—a famous US auto company adapts its US Cultural values to suit the prevalent cultural values of its Chinese stakeholders on Chinese social media. Content analysis...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10553795/ https://www.ncbi.nlm.nih.gov/pubmed/37797064 http://dx.doi.org/10.1371/journal.pone.0292552 |