Unveiling digital transformation: Investigating technology adoption in Vietnam's food delivery industry for enhanced customer experience

Digital platforms are increasingly playing a crucial role in the digital transformation process, enabling small and medium-sized enterprises to gain a competitive advantage and achieve their business objectives. This research study aims to extend the Technology Acceptance Model by incorporating the...

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Detalles Bibliográficos
Autores principales: Hoang, Ha, Le Tan, Trinh
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10559001/
https://www.ncbi.nlm.nih.gov/pubmed/37809594
http://dx.doi.org/10.1016/j.heliyon.2023.e19719

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10559001/
https://www.ncbi.nlm.nih.gov/pubmed/37809594
http://dx.doi.org/10.1016/j.heliyon.2023.e19719

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