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Unveiling digital transformation: Investigating technology adoption in Vietnam's food delivery industry for enhanced customer experience
Digital platforms are increasingly playing a crucial role in the digital transformation process, enabling small and medium-sized enterprises to gain a competitive advantage and achieve their business objectives. This research study aims to extend the Technology Acceptance Model by incorporating the...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10559001/ https://www.ncbi.nlm.nih.gov/pubmed/37809594 http://dx.doi.org/10.1016/j.heliyon.2023.e19719 |