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Positive effects of green practices on the consumers' satisfaction, loyalty, word-of-mouth, and willingness to pay
Concern about green practices by companies and people has grown exponentially worldwide, considering them as a key element sustaining the development of competitive advantages. Given the present competitive, dynamic, and turbulent supermarket environment, managing environmental practices is essentia...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10562865/ https://www.ncbi.nlm.nih.gov/pubmed/37822634 http://dx.doi.org/10.1016/j.heliyon.2023.e20353 |