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Positive effects of green practices on the consumers' satisfaction, loyalty, word-of-mouth, and willingness to pay

Concern about green practices by companies and people has grown exponentially worldwide, considering them as a key element sustaining the development of competitive advantages. Given the present competitive, dynamic, and turbulent supermarket environment, managing environmental practices is essentia...

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Detalles Bibliográficos
Autores principales: González-Viralta, Darinka, Veas-González, Iván, Egaña-Bruna, Francisco, Vidal-Silva, Cristian, Delgado-Bello, Cristian, Pezoa-Fuentes, Claudia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10562865/
https://www.ncbi.nlm.nih.gov/pubmed/37822634
http://dx.doi.org/10.1016/j.heliyon.2023.e20353