Perceived Truthfulness of Reduced Lung Cancer Risk Advertising Claims Influences Consumers’ Intention to try and to Purchase Snus

The objective of the current study was to evaluate the impact of a reduced risk claim about lung cancer, presented in various formats, on smokers’ and non-smokers’ interest in trying Camel Snus and intention to purchase Camel Snus. We varied claim formats by varying advertising messages for Camel Sn...

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Detalles Bibliográficos
Autores principales: Fix, Brian V., Wackowski, Olivia A., Sharma, Akshika, Diaz, Destiny, Bansal-Travers, Maansi, Cummings, K. Michael, Rees, Vaughan W., Hatsukami, Dorothy K., O’Connor, Richard J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2023
Materias:
Original Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10576425/
https://www.ncbi.nlm.nih.gov/pubmed/37842177
http://dx.doi.org/10.1177/1179173X231206042

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10576425/
https://www.ncbi.nlm.nih.gov/pubmed/37842177
http://dx.doi.org/10.1177/1179173X231206042

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