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Perceived Truthfulness of Reduced Lung Cancer Risk Advertising Claims Influences Consumers’ Intention to try and to Purchase Snus
The objective of the current study was to evaluate the impact of a reduced risk claim about lung cancer, presented in various formats, on smokers’ and non-smokers’ interest in trying Camel Snus and intention to purchase Camel Snus. We varied claim formats by varying advertising messages for Camel Sn...
| Autores principales: | , , , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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SAGE Publications
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10576425/ https://www.ncbi.nlm.nih.gov/pubmed/37842177 http://dx.doi.org/10.1177/1179173X231206042 |