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Planet earth calling: unveiling the brain’s response to awe and driving eco-friendly consumption
Eco-friendly consumption is important for solving climate crisis and moving humanity toward a better future. However, few consumers are willing to pay premiums for eco-friendly products. We investigated the psychological and neural factors that can increase eco-friendly consumption. We propose an ex...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10577226/ https://www.ncbi.nlm.nih.gov/pubmed/37849890 http://dx.doi.org/10.3389/fnins.2023.1251685 |