Defining Insights
BACKGROUND: Insights, when acted upon, can result in positive changes to the business, for HCPs, and ultimately for patients. Medical Information, as a customer facing function, is one of the groups that generate insights. Data and insights across different functions of an organization need to be co...
Autores principales: | , , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer International Publishing
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10579153/ https://www.ncbi.nlm.nih.gov/pubmed/37405679 http://dx.doi.org/10.1007/s43441-023-00554-w |
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author | Cadogan, Alicia A. Lau, Jerry Wnorowski, Susan Kelsch, Geri R. Oreper, Jane Chavez, Lillian Weidman, Joseph J. Hermes-DeSantis, Evelyn R. |
author_facet | Cadogan, Alicia A. Lau, Jerry Wnorowski, Susan Kelsch, Geri R. Oreper, Jane Chavez, Lillian Weidman, Joseph J. Hermes-DeSantis, Evelyn R. |
author_sort | Cadogan, Alicia A. |
collection | PubMed |
description | BACKGROUND: Insights, when acted upon, can result in positive changes to the business, for HCPs, and ultimately for patients. Medical Information, as a customer facing function, is one of the groups that generate insights. Data and insights across different functions of an organization need to be compiled to provide a comprehensive view. The purpose of this paper is to develop a shared definition of insights and to provide a working guidance for the insight process. METHODS: Two surveys were conducted of the phactMI membership first to establish a shared definition of insights and then to benchmark current insight process. From this data and the shared experience of the working group a proposed guidance was developed. RESULTS: The developed definition of an insight is “An insight is the deeper understanding of the why behind trends of information that lead us to determine if an action is warranted”. For the most robust outcomes, insight identification needs to be a cross functional activity. The proposed structured approach can be leveraged and customized for any organization and include the following five steps: INvestigate, Scrutinize, Identify, Take Action, and Enlighten (INSITE). CONCLUSION: The INSITE process provides a simple framework that should become routine for all Medical Information colleagues who are leading the work around insights. The process should be shared across all functions that participate in the insight generation process. This is another area where Medical Information can demonstrate leadership and highlight their value to the organization. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s43441-023-00554-w. |
format | Online Article Text |
id | pubmed-10579153 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2023 |
publisher | Springer International Publishing |
record_format | MEDLINE/PubMed |
spelling | pubmed-105791532023-10-18 Defining Insights Cadogan, Alicia A. Lau, Jerry Wnorowski, Susan Kelsch, Geri R. Oreper, Jane Chavez, Lillian Weidman, Joseph J. Hermes-DeSantis, Evelyn R. Ther Innov Regul Sci Original Research BACKGROUND: Insights, when acted upon, can result in positive changes to the business, for HCPs, and ultimately for patients. Medical Information, as a customer facing function, is one of the groups that generate insights. Data and insights across different functions of an organization need to be compiled to provide a comprehensive view. The purpose of this paper is to develop a shared definition of insights and to provide a working guidance for the insight process. METHODS: Two surveys were conducted of the phactMI membership first to establish a shared definition of insights and then to benchmark current insight process. From this data and the shared experience of the working group a proposed guidance was developed. RESULTS: The developed definition of an insight is “An insight is the deeper understanding of the why behind trends of information that lead us to determine if an action is warranted”. For the most robust outcomes, insight identification needs to be a cross functional activity. The proposed structured approach can be leveraged and customized for any organization and include the following five steps: INvestigate, Scrutinize, Identify, Take Action, and Enlighten (INSITE). CONCLUSION: The INSITE process provides a simple framework that should become routine for all Medical Information colleagues who are leading the work around insights. The process should be shared across all functions that participate in the insight generation process. This is another area where Medical Information can demonstrate leadership and highlight their value to the organization. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s43441-023-00554-w. Springer International Publishing 2023-07-05 2023 /pmc/articles/PMC10579153/ /pubmed/37405679 http://dx.doi.org/10.1007/s43441-023-00554-w Text en © The Author(s) 2023 https://creativecommons.org/licenses/by/4.0/Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) . |
spellingShingle | Original Research Cadogan, Alicia A. Lau, Jerry Wnorowski, Susan Kelsch, Geri R. Oreper, Jane Chavez, Lillian Weidman, Joseph J. Hermes-DeSantis, Evelyn R. Defining Insights |
title | Defining Insights |
title_full | Defining Insights |
title_fullStr | Defining Insights |
title_full_unstemmed | Defining Insights |
title_short | Defining Insights |
title_sort | defining insights |
topic | Original Research |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10579153/ https://www.ncbi.nlm.nih.gov/pubmed/37405679 http://dx.doi.org/10.1007/s43441-023-00554-w |
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