Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising

This paper presents an innovative research project that aims to study the emotional factors influencing decision-making elicited by infomercials, a powerful sales technique that uses emotional communication to engage viewers, capture attention, and build trust. Using cutting-edge consumer neuroscien...

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Detalles Bibliográficos
Autores principales: Russo, Vincenzo, Bilucaglia, Marco, Casiraghi, Chiara, Chiarelli, Simone, Columbano, Martina, Fici, Alessandro, Rivetti, Fiamma, Rossi, Cristina, Valesi, Riccardo, Zito, Margherita
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10579604/
https://www.ncbi.nlm.nih.gov/pubmed/37854144
http://dx.doi.org/10.3389/fpsyg.2023.1238879

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10579604/
https://www.ncbi.nlm.nih.gov/pubmed/37854144
http://dx.doi.org/10.3389/fpsyg.2023.1238879

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