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Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising
This paper presents an innovative research project that aims to study the emotional factors influencing decision-making elicited by infomercials, a powerful sales technique that uses emotional communication to engage viewers, capture attention, and build trust. Using cutting-edge consumer neuroscien...
| Autores principales: | , , , , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10579604/ https://www.ncbi.nlm.nih.gov/pubmed/37854144 http://dx.doi.org/10.3389/fpsyg.2023.1238879 |