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Manufacturer invasion and online sales mode strategy considering the level of service quality
This study investigates the decision process of own-brand intrusion by contract manufacturers and their selection of invasion sales modes under the consideration of service quality disparities between brand manufacturers and contract manufacturers. Specifically, the study constructs a three-tier sup...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10581468/ https://www.ncbi.nlm.nih.gov/pubmed/37847707 http://dx.doi.org/10.1371/journal.pone.0292736 |