How green intrinsic and extrinsic motivations interact, balance and imbalance with each other to trigger green purchase intention and behavior: A polynomial regression with response surface analysis

This research aims to examine how green extrinsic and intrinsic motivations individually and jointly affect green purchase intention and actual behavior, drawing on the integration of self-determination theory and the theory of planned behavior. Based upon a sample of 4062 consumers in Vietnam, we m...

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Detalles Bibliográficos
Autores principales: Duong, Cong Doanh, Nguyen, Thanh Hieu, Nguyen, Hoai Long
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10582491/
https://www.ncbi.nlm.nih.gov/pubmed/37860524
http://dx.doi.org/10.1016/j.heliyon.2023.e20886

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10582491/
https://www.ncbi.nlm.nih.gov/pubmed/37860524
http://dx.doi.org/10.1016/j.heliyon.2023.e20886

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