Skin tone representation in dermatologic direct-to-consumer advertisements: a cross-sectional analysis and call to action

BACKGROUND: Direct-to-consumer advertisements (DTCAs) in medical marketing serve as a prominent modality to deliver information to an increasingly diverse audience of consumers and increase prescription sales. In dermatology, advertisements have the potential to shape the public’s opinions, aid in t...

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Detalles Bibliográficos
Autores principales: Okeke, Chidubem A. V., Tran, Joseph, Wright, Ixavion, Okoye, Ginette A., Burgess, Cheryl M., Byrd, Angel S.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Lippincott Williams & Wilkins 2023
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10584291/
https://www.ncbi.nlm.nih.gov/pubmed/37860124
http://dx.doi.org/10.1097/JW9.0000000000000101

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10584291/
https://www.ncbi.nlm.nih.gov/pubmed/37860124
http://dx.doi.org/10.1097/JW9.0000000000000101

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