Innovation, advertising, personal selling, and sustainability in the industries massively benefited from major public health emergencies: paradoxical evidence from China

BACKGROUND: While major public health emergencies have severe socio-economic impacts, they may also present many opportunities for certain industries. For these industries that have benefited significantly (e.g., China’ s healthcare industry), the traditional emphasis on improving business performan...

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Detalles Bibliográficos
Autores principales: Xie, Guangying, Zhang, Cancan, Fang, Qianqian, Tang, Xiaole, Zhang, Yani
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Public Health
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10585025/
https://www.ncbi.nlm.nih.gov/pubmed/37869209
http://dx.doi.org/10.3389/fpubh.2023.1186026

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10585025/
https://www.ncbi.nlm.nih.gov/pubmed/37869209
http://dx.doi.org/10.3389/fpubh.2023.1186026

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