What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques

Not all elements displayed in a YouTube in-stream video ad are attributable to the ad itself. Some of those are automatically introduced by the platform, such as the countdown timer and the time progress bar. In recent years, some authors started exploring the effects associated with the presence of...

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Detalles Bibliográficos
Autores principales: Mancini, Marco, Cherubino, Patrizia, Martinez, Ana, Vozzi, Alessia, Menicocci, Stefano, Ferrara, Silvia, Giorgi, Andrea, Aricò, Pietro, Trettel, Arianna, Babiloni, Fabio
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10605368/
https://www.ncbi.nlm.nih.gov/pubmed/37891849
http://dx.doi.org/10.3390/brainsci13101481

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10605368/
https://www.ncbi.nlm.nih.gov/pubmed/37891849
http://dx.doi.org/10.3390/brainsci13101481

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