Framing Slogans for Responsible Gambling Campaigns: A Tale of Two Models

This study investigates the persuasive mechanism of slogans employed in responsible gambling campaigns. We analyse slogans from official posters in the U.S., Singapore, and Macau, focusing on two domains. First, the Theory of Planned Behaviour is applied to examine the intention to gamble expressed...

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Detalles Bibliográficos
Autores principales: Lim, Lily, Wang, Vincent Xian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10606591/
https://www.ncbi.nlm.nih.gov/pubmed/37893828
http://dx.doi.org/10.3390/healthcare11202754

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10606591/
https://www.ncbi.nlm.nih.gov/pubmed/37893828
http://dx.doi.org/10.3390/healthcare11202754

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