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Framing Slogans for Responsible Gambling Campaigns: A Tale of Two Models
This study investigates the persuasive mechanism of slogans employed in responsible gambling campaigns. We analyse slogans from official posters in the U.S., Singapore, and Macau, focusing on two domains. First, the Theory of Planned Behaviour is applied to examine the intention to gamble expressed...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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MDPI
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10606591/ https://www.ncbi.nlm.nih.gov/pubmed/37893828 http://dx.doi.org/10.3390/healthcare11202754 |