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Place identity as a mediator between motivation and tourist loyalty in ‘red tourism’
This paper constructs a theoretical analysis model based on the theories of planned behaviour, consumer emotion and identity by surveying tourists in Zunyi city, China and employing structural equation modelling to explore the influence mechanisms of tourist motivation, satisfaction and place identi...
| Autores principales: | , , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10610084/ https://www.ncbi.nlm.nih.gov/pubmed/37889893 http://dx.doi.org/10.1371/journal.pone.0284574 |