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Analyzing a New Model of Medical Tourism Policy: Target Country-Specific Models and Marketing Strategies
BACKGROUND: The three-year the pandemic has increased the preference for “safer and healthier” medical tourism destinations at a global level. Busan in South Korea aims to increase its competitiveness as a “medical city” destination. This study aimed to explore the best marketing strategies designed...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Tehran University of Medical Sciences
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10612551/ https://www.ncbi.nlm.nih.gov/pubmed/37899931 http://dx.doi.org/10.18502/ijph.v52i10.13847 |