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Uncovering the effectiveness of anthropomorphic communication on the country-of-origin stereotypes from the perspective of psychological elements
With the development of social media, interactive activities such as anthropomorphic communications are more accessible and popular. The country-of-origin(COO) stereotype is one of the most important factors which influences individuals' attitudes toward brands. This study aims to investigate t...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Nature Publishing Group UK
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10618164/ https://www.ncbi.nlm.nih.gov/pubmed/37907643 http://dx.doi.org/10.1038/s41598-023-45963-x |