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Risk-taking in consumers’ online purchases of health supplements and natural products: a grounded theory approach

BACKGROUND: Health supplements and natural products are widely used by the general public to support physical function and prevent disease. Additionally, with the advent of e-commerce, these products have become easily accessible to the general public. Although several theoretical models have been u...

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Detalles Bibliográficos
Autores principales: Ang, Ju-Ying, Ooi, Guat-See, Abd.Aziz, Fatimatuzzahra’, Tong, Seng-Fah
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10623737/
https://www.ncbi.nlm.nih.gov/pubmed/37924079
http://dx.doi.org/10.1186/s40545-023-00645-x