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Risk-taking in consumers’ online purchases of health supplements and natural products: a grounded theory approach
BACKGROUND: Health supplements and natural products are widely used by the general public to support physical function and prevent disease. Additionally, with the advent of e-commerce, these products have become easily accessible to the general public. Although several theoretical models have been u...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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BioMed Central
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10623737/ https://www.ncbi.nlm.nih.gov/pubmed/37924079 http://dx.doi.org/10.1186/s40545-023-00645-x |