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Mobile eye tracking applied as a tool for customer experience research in a crowded train station
Train stations have increasingly become crowded, necessitating stringent requirements in the design of stations and commuter navigation through these stations. In this study, we explored the use of mobile eye tracking in combination with observation and a survey to gain knowledge on customer experie...
Autores principales: | Schneider, Andrea, Vollenwyder, Beat, Krueger, Eva, Mühlethaler, Céline, Miller, Dave B., Thurau, Jasmin, Elfering, Achim |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Bern Open Publishing
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10624146/ https://www.ncbi.nlm.nih.gov/pubmed/37927371 http://dx.doi.org/10.16910/jemr.16.1.1 |
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