Exploring determinants of formation of cognitive anchors from altruistic messages: A fuzzy DEMATEL approach

Altruistic communication by non-profit organizations plays a crucial role in shaping individuals’ perceptions and beliefs about altruism. One of the indicators of effective communication is the anchoring of the messages. Therefore, understanding the underlying determinants of anchoring in altruistic...

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Detalles Bibliográficos
Autores principales: Liao, Chi-Horng, Hsu, Chu-Chia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10627445/
https://www.ncbi.nlm.nih.gov/pubmed/37930993
http://dx.doi.org/10.1371/journal.pone.0293841

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10627445/
https://www.ncbi.nlm.nih.gov/pubmed/37930993
http://dx.doi.org/10.1371/journal.pone.0293841

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