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Exploring determinants of formation of cognitive anchors from altruistic messages: A fuzzy DEMATEL approach
Altruistic communication by non-profit organizations plays a crucial role in shaping individuals’ perceptions and beliefs about altruism. One of the indicators of effective communication is the anchoring of the messages. Therefore, understanding the underlying determinants of anchoring in altruistic...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10627445/ https://www.ncbi.nlm.nih.gov/pubmed/37930993 http://dx.doi.org/10.1371/journal.pone.0293841 |