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Representational shifts: increasing motivation for bottled water through simulation-enhancing advertisements
BACKGROUND: Despite its numerous health benefits, consumers’ daily water consumption is below recommend levels while soft drink consumption remains high. Previous research has shown that the degree to which drinks are cognitively represented in terms of consumption and enjoyment (i.e., through simul...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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BioMed Central
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10634071/ https://www.ncbi.nlm.nih.gov/pubmed/37946180 http://dx.doi.org/10.1186/s12889-023-17109-1 |