The effects of external cues on cross-border e-commerce product sales: An application of the elaboration likelihood model

In response to the soaring demand for imported goods among Chinese consumers, this study innovatively investigates the role of external cues on consumer behavior on cross-border e-commerce platforms, utilizing advanced data crawling techniques to extract data from Tmall Global. Guided by the Elabora...

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Detalles Bibliográficos
Autores principales: Fang, Meiyu, Deng, Ziling, Guo, Junhui
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10635476/
https://www.ncbi.nlm.nih.gov/pubmed/37943751
http://dx.doi.org/10.1371/journal.pone.0293462

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10635476/
https://www.ncbi.nlm.nih.gov/pubmed/37943751
http://dx.doi.org/10.1371/journal.pone.0293462

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