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The effects of external cues on cross-border e-commerce product sales: An application of the elaboration likelihood model
In response to the soaring demand for imported goods among Chinese consumers, this study innovatively investigates the role of external cues on consumer behavior on cross-border e-commerce platforms, utilizing advanced data crawling techniques to extract data from Tmall Global. Guided by the Elabora...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10635476/ https://www.ncbi.nlm.nih.gov/pubmed/37943751 http://dx.doi.org/10.1371/journal.pone.0293462 |