The effects of fake reviews during stepwise topic movement on shopping attitude in social network marketing

Although the influence of consumer reviews is increasing in weight, far-flung consumer comments on social networks are a retrogressive problem, disturbing users' attention in reviews studies by interpreting them as misleading messages. The need for investigating the unknown meaning layers of fa...

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Detalles Bibliográficos
Autores principales: Hosseinzadeh Shahri, Masoumeh, Haghbin, Farideh, Raeini, Yousef Qaseminezhad, Monfared, Narjes
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Economics/Business
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10643290/
https://www.ncbi.nlm.nih.gov/pubmed/38023303
http://dx.doi.org/10.1016/j.mex.2023.102461

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10643290/
https://www.ncbi.nlm.nih.gov/pubmed/38023303
http://dx.doi.org/10.1016/j.mex.2023.102461

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