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The effects of fake reviews during stepwise topic movement on shopping attitude in social network marketing
Although the influence of consumer reviews is increasing in weight, far-flung consumer comments on social networks are a retrogressive problem, disturbing users' attention in reviews studies by interpreting them as misleading messages. The need for investigating the unknown meaning layers of fa...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10643290/ https://www.ncbi.nlm.nih.gov/pubmed/38023303 http://dx.doi.org/10.1016/j.mex.2023.102461 |