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Exploring motivations for engagement with the Healthy Lunch Box campaign on social media

Many health organisations seek social media engagement through their online health promotion campaigns, but there is little understanding of what engagement means in relation to the uptake of health messages. To understand the relevance of social media engagement, we need to look at the reasons why...

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Detalles Bibliográficos
Autores principales: Chan, Lilian, Freeman, Becky, Hughes, Clare, Richmond, Korina, Dibbs, Jane, O’Hara, Blythe J
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10647017/
https://www.ncbi.nlm.nih.gov/pubmed/37966161
http://dx.doi.org/10.1093/heapro/daad151