The Influence of Packaging Color on Consumer Perceptions of Healthfulness: A Systematic Review and Theoretical Framework

When consumers evaluate a new product, packaging design plays a critical role. In particular, packaging color is a dominant design cue that influences consumer perception of a product. Several studies have investigated the influence of color on taste. However, there is limited research on the influe...

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Detalles Bibliográficos
Autores principales: Steiner, Katharina, Florack, Arnd
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Systematic Review
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10648973/
https://www.ncbi.nlm.nih.gov/pubmed/37959030
http://dx.doi.org/10.3390/foods12213911

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10648973/
https://www.ncbi.nlm.nih.gov/pubmed/37959030
http://dx.doi.org/10.3390/foods12213911

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