Cargando…

“Marketing through Claims”: A Cross-Sectional Analysis of Child-Targeted Food Packaging Claims within the Spanish Market

Food advertising, especially on packaging, impacts children’s choices. Food companies make different claims on packaging as a marketing techniques to make their products more appealing, enhancing their perceived healthiness, even in unhealthy products. Although the use of some claims is regulated, t...

Descripción completa

Detalles Bibliográficos
Autores principales: Arraztio-Cordoba, Alazne, Montero-Simo, Maria Jose, Araque-Padilla, Rafael A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10650306/
https://www.ncbi.nlm.nih.gov/pubmed/37960201
http://dx.doi.org/10.3390/nu15214548