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“Marketing through Claims”: A Cross-Sectional Analysis of Child-Targeted Food Packaging Claims within the Spanish Market
Food advertising, especially on packaging, impacts children’s choices. Food companies make different claims on packaging as a marketing techniques to make their products more appealing, enhancing their perceived healthiness, even in unhealthy products. Although the use of some claims is regulated, t...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10650306/ https://www.ncbi.nlm.nih.gov/pubmed/37960201 http://dx.doi.org/10.3390/nu15214548 |