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“Marketing through Claims”: A Cross-Sectional Analysis of Child-Targeted Food Packaging Claims within the Spanish Market

Food advertising, especially on packaging, impacts children’s choices. Food companies make different claims on packaging as a marketing techniques to make their products more appealing, enhancing their perceived healthiness, even in unhealthy products. Although the use of some claims is regulated, t...

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Detalles Bibliográficos
Autores principales:	Arraztio-Cordoba, Alazne, Montero-Simo, Maria Jose, Araque-Padilla, Rafael A.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2023
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10650306/ https://www.ncbi.nlm.nih.gov/pubmed/37960201 http://dx.doi.org/10.3390/nu15214548

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