The use of virtual exhibition to promote exhibitors’ pro-environmental behavior: The case study of Zhejiang Yiwu International Intelligent Manufacturing Equipment Expo

This study investigates the role of virtual exhibition attributes (navigation, ubiquity, vividness, interactivity, visualization) in creating positive perceived green performance and satisfaction of exhibitors, thus benefiting the exhibitors’ sustainable behaviors of Eco-exhibition. Two studies were...

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Detalles Bibliográficos
Autores principales: Xia, Qing, Wang, Shan, Wong, Jose Weng Chou
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10653458/
https://www.ncbi.nlm.nih.gov/pubmed/37972065
http://dx.doi.org/10.1371/journal.pone.0294502

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10653458/
https://www.ncbi.nlm.nih.gov/pubmed/37972065
http://dx.doi.org/10.1371/journal.pone.0294502

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