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The use of virtual exhibition to promote exhibitors’ pro-environmental behavior: The case study of Zhejiang Yiwu International Intelligent Manufacturing Equipment Expo
This study investigates the role of virtual exhibition attributes (navigation, ubiquity, vividness, interactivity, visualization) in creating positive perceived green performance and satisfaction of exhibitors, thus benefiting the exhibitors’ sustainable behaviors of Eco-exhibition. Two studies were...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10653458/ https://www.ncbi.nlm.nih.gov/pubmed/37972065 http://dx.doi.org/10.1371/journal.pone.0294502 |