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A survey of Kansas beef producers and consumers who participate in business-to-consumer marketing of beef

Following the coronavirus disease 2019 (COVID-19) pandemic, producer and consumer interest in business-to-consumer (B2C) beef sales increased. The objective of the current study was to assess current B2C beef producer and consumer attitudes and understandings of the B2C beef marketing process in ord...

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Detalles Bibliográficos
Autores principales: O’Quinn, Travis G, Lybarger, Katie R, Ibendahl, Gregory A, Vaughan, Yue Teng, Kwon, Junehee
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10656292/
https://www.ncbi.nlm.nih.gov/pubmed/38023422
http://dx.doi.org/10.1093/tas/txad125