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A survey of Kansas beef producers and consumers who participate in business-to-consumer marketing of beef
Following the coronavirus disease 2019 (COVID-19) pandemic, producer and consumer interest in business-to-consumer (B2C) beef sales increased. The objective of the current study was to assess current B2C beef producer and consumer attitudes and understandings of the B2C beef marketing process in ord...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Oxford University Press
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10656292/ https://www.ncbi.nlm.nih.gov/pubmed/38023422 http://dx.doi.org/10.1093/tas/txad125 |