Human behavior in free search online shopping scenarios can be predicted from EEG activation using Hjorth parameters

The present work investigates whether and how decisions in real-world online shopping scenarios can be predicted based on brain activation. Potential customers were asked to search through product pages on e-commerce platforms and decide, which products to buy, while their EEG signal was recorded. M...

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Detalles Bibliográficos
Autores principales: Horr, Ninja Katja, Mousavi, Bijan, Han, Keren, Li, Ao, Tang, Ruihong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10667477/
https://www.ncbi.nlm.nih.gov/pubmed/38027474
http://dx.doi.org/10.3389/fnins.2023.1191213

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10667477/
https://www.ncbi.nlm.nih.gov/pubmed/38027474
http://dx.doi.org/10.3389/fnins.2023.1191213

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