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Human behavior in free search online shopping scenarios can be predicted from EEG activation using Hjorth parameters
The present work investigates whether and how decisions in real-world online shopping scenarios can be predicted based on brain activation. Potential customers were asked to search through product pages on e-commerce platforms and decide, which products to buy, while their EEG signal was recorded. M...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10667477/ https://www.ncbi.nlm.nih.gov/pubmed/38027474 http://dx.doi.org/10.3389/fnins.2023.1191213 |