Determinants of Continuous Usage Intention in Community Group Buying Platform in China: Based on the Information System Success Model and the Expanded Technology Acceptance Model

Community group buying is a new retail model with broad development prospects. The community group buying model in China has brought obvious social and economic benefits. However, the continuous usage rate on some community group buying platforms is relatively low. Consumers’ continuous usage intent...

Descripción completa

Detalles Bibliográficos
Autores principales: Song, Yingjie, Gui, Lin, Wang, Hong, Yang, Yanru
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10669444/
https://www.ncbi.nlm.nih.gov/pubmed/37998687
http://dx.doi.org/10.3390/bs13110941

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10669444/
https://www.ncbi.nlm.nih.gov/pubmed/37998687
http://dx.doi.org/10.3390/bs13110941

Ejemplares similares