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Analyzing Online Reviews to Uncover Customer Satisfaction Factors in Indian Cultural Tourism Destinations

Tourism to Indian heritage destinations has been on the rise due to the increasing demand for heritage tourism. Increasing customer satisfaction and promoting Indian culture require tourism businesses to understand factors influencing tourists’ experiences and behavior towards these destinations. Th...

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Detalles Bibliográficos
Autores principales: Riswanto, Aura Lydia, Kim, Seieun, Kim, Hak-Seon
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10669890/
https://www.ncbi.nlm.nih.gov/pubmed/37998670
http://dx.doi.org/10.3390/bs13110923