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Analyzing Online Reviews to Uncover Customer Satisfaction Factors in Indian Cultural Tourism Destinations
Tourism to Indian heritage destinations has been on the rise due to the increasing demand for heritage tourism. Increasing customer satisfaction and promoting Indian culture require tourism businesses to understand factors influencing tourists’ experiences and behavior towards these destinations. Th...
Autores principales: | Riswanto, Aura Lydia, Kim, Seieun, Kim, Hak-Seon |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10669890/ https://www.ncbi.nlm.nih.gov/pubmed/37998670 http://dx.doi.org/10.3390/bs13110923 |
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