Digital Marketing and Fast-Food Intake in the UAE: The Role of Firm-Generated Content among Adult Consumers

In the contemporary digital marketing context, this study aimed to investigate the influence of firm-generated content and social media advertising on fast-food consumption patterns among the adult population. Utilizing a questionnaire distributed to customers of a restaurant in Fujairah, United Ara...

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Detalles Bibliográficos
Autores principales: Ali-Alsaadi, Ali Ahmed, Cabeza-Ramírez, L. Javier, Sántos-Roldán, Luna, Loor-Zambrano, Halder Yandry
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10670300/
https://www.ncbi.nlm.nih.gov/pubmed/38002147
http://dx.doi.org/10.3390/foods12224089

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10670300/
https://www.ncbi.nlm.nih.gov/pubmed/38002147
http://dx.doi.org/10.3390/foods12224089

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